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Portfolio

Most of my project deliverables are proprietary and confidential. I can demo additional UX UI project artifacts on request.

Healthcare services new platform​
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Background

This pharmacy benefit management and healthcare services company needs to consolidate multiple applications into a single sign on platform.

 

UX methodologies and deliverables

Help BA and development team to gather and document requirements by performing contextual inquiries with multiple internal teams, documenting key takeaways and ensuring inclusion into requirements specs, creating new wireframes with branded UI design framework.

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My role

As a UX senior researcher and designer, I led the effort to conduct interviews, deliver key takeaways and create new wireframe designs.

 

Health services dashboard
Health services configuration_dashboard_draft
Health Services worklog_request_wireflows_draft
Health services Contextual inquiry Key Takeaways
Health services Personas PA
Health services Journey Map
Health services PA site map - draft
Tax Preparation payment system​
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Background

A leading tax preparation company needed research and design for a new Pay By Refund service in their ProSeries Windows client app. The goal was to help the Product Owner increase PBR revenues by 300%.

 

UX methodologies and deliverables

Research requirements, user needs to perform UX Discovery, create a future state service design blueprint and create revenue-enhancing wireframes.

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My role

As a UX senior researcher and designer, I led the project to conduct interviews with actual customers, and deliver research findings and designs to the product owner and engineering teams. 

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Taxprep PBR enrollment low-fi workflows v2.3
Taxprep PBR ProSeries, Enrollment Wizard
Taxprep PBR ProSeries, Options Setup Wizard
Taxprep service design blueprint
Taxprep XD Discovery 1
Taxprep XD Discovery 2
Taxprep XD Discovery 3
Taxprep XD Discovery 4
Taxprep XD Discovery 5
Engineering client portal POC​
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Background

Mirum Agency engineering client needed a proof of concept for their internal employee, clients and suppliers workflow application.

 

UX methodologies and deliverables

Research requirements, users, needs as a UCD design foundation to create personas, affinity map, empathy map, service design blueprint future state, wireframes.

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My role

As a UX senior researcher and designer, I led the project to interview client leads, collaborate with project stakeholders and creative director, and create the above deliverables.

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Mirum engineering service design blueprint future state
Mirum engineering wireframe dashboard
Mirum engineering affinity map
Mirum engineering personas 1 all
Mirum engineering personas 2 intro
Mirum engineering personas 3 details
Mirum engineering empathy map for personas
Mirum engineering task flows 1
Mirum engineering task flows 2
Mirum engineering task flows 3
Mirum engineering task flows 5
Mirum engineering task flows 4
Consumer inflight WiFi mobile purchase​
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Background

ViaSat's airline customers need to connect their passengers to inflight satellite WiFi service. We offer the connectivity portal for passengers to select service level and duration. 

 

Design process and deliverables

Collaborate with airline's product and design teams to match ViaSat's IT platform with corporate branding specs, graphic assets, and type of WiFi offered to passengers on mobile-first, tablet, laptop. Designs based on contextual plane environment (10,000 feet elevation, dimly lit, cramped and bumpy cabin, financial privacy shoulder-surfing concerns),

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My role

Senior UX designer to translate the airline customer requirements, present-defend-justify designs to executives, managers, analysts. Deliver UX annotated wireframes with CSS coding specs for front-end UI developers.

American-EL AL-Qantas-Virgin America
AA2 Jira8471 - Global Nav screenflows Phase 2  Purchase Path
AA1 Jira8471 - Global Nav screenflows Phase 2 Home-landing
AA3 Jira321 - FAQs Phase 2
VX purchase WiFi mobile
VX purchase WiFi laptop
Qantas 4 service unavailable laptop
Qantas 2__terms_of_service_full_screen__accepted__mobile_
Qantas 1 terms not accepted mobile
Qantas 3 connecting tablet
ELAL2 frequent flyer signin mobile
ELAL1 purchase WiFi mobile
ELAL3 tablet annotations screen

Employee WiFi hotspots mobile app​

 

Background

ViaSat formed a UX research and design team of interaction designers (myself as lead), visual designers, mobile UI developers, and product managers to conceptualize and design a new, native, secure mobile app for inflight airline crews to manage, troubleshoot and fix inflight WiFi and Entertainment networks.

 

UX methodologies and solution

As a team, we firmed up requirements definitions, created design kickoff sketches, exploratory interviews with airline crew, whiteboarded collaborative designs, planned design efforts with agile method epics and stories using Trello, transformed component tiles into wireframes and final visual design deliverables.

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My role

As the UX lead, created component tiles, sketches, annotated wireframes, paper prototype testing with questionnaires and notes sheets, led meetings to define mobile microinteractions.

landing and coach marks
1. ViaSat Crew Panel conceptual sketches
2. team whiteboarding
3. crew panel design component tiles
4. system status screen
5. balsamiq landing ok
6. balsamiq landing error
7. paper prototype test
8. greater fidelity annotated wireframe
9. usability Test Report crew panel cover
10. visual design landing
11. visual design flight status
Wells Fargo login forgot password / username​
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Background

Wells Fargo customers were unable to self-service reset their password and retrieve their username without calling customer service, the most expensive option to the company.

 

UX methodologies and solution

Researched to compare and contrast industry interaction design patterns and content. Collaborated with product managers, user researchers and content strategists to streamline the process for customers and implement a more secure two-factor authentication method.

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My role

As CX Project lead and interaction designer, I was the CX team POC, created a CX Brief that detailed devices (laptop and mobile), estimated LOE for CX team of visual designer, content and accessibility strategists, created the annotated wireframes, represented a collaborative team to stakeholders.

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1. Login landing
2. PW UN Help landing
3. PW change - Identification
4. PW change - Identification error
5. PW change - Verification
6. PW change - enter AA code
7. PW change - verify CC info
8. PW change - create new PW
9. PW changed
10. mobile reset PW verify code
11. mobile PW change - verify CC info
12. mobile PW create new
13. mobile PW changed
14. Find my username
15. username found
Member engagement and registration
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Background

Alumni participation and donations were stagnant. System registration was only possible with a mailed paper postcard that included the alumni ID.

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Solution

Design team project to increase user engagement and retention, emphasized the value proposition CTA  on benefits to becoming a member.  Designs based on current social media design patterns.

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Team collaboration

We applied UCD principles and user mental models to narrate the user experience, sketch new ideas, wireframe, usability testing to validate designs, and iterated for final deliverables.

Landing Page final design
User Persona task times
Prototype for Usability testing
Landing page, not logged in
Membership Confirmation
Event Registration success
User Experience Narrative
User Persona
UCD Initial Sketches

Additional UX deliverables

User Personas IT security

Summary of five IT Cybersecurity personas defined by roles and responsibilities, including an external hacker

Usability Test Report crew panel cover

Cover page for a full usability test report on a mobile airline crew app paper prototype task-oriented testing, questionnaires, including quantitative and qualitative data results, inferences and recommendations for the next design iteration

CTO User Journey

A typical Chief Technology Officer (CTO) daily journey including touchpoints with the system and personnel

SUS Usability Scorecard

System Usability Scale customer metrics at a San Diego multimedia company

Bauhaus-Ulm-Braun-Apple

Presentation on the Modernist design historical influences on Apple Inc.'s product designs. Who will be influenced by Jony Ive in 60 years? Full presentation available on request.

Natural User Interfaces presentation

Presentation featuring NUI design principles by Don Norman, Jakob Nielsen, Bruce Tognazzini. Full presentation available on request.

User Persona Pat Enthusiast

One of three personas developed for DivX for how they use their media. The other personas were Alex Connoisseur and Chris Casual.

jQuery Carousel

I coded this News carousel prior to full jQuery plugin capability. Featured in the Employee intranet at top center of the home screen for 18K+ users.

Google Glass storyboards

Glass app conceptual design storyboards. This example is for tourists previewing and choosing tours at Hearst Castle using Glass gestures and receiving haptic feedback.

Photoshop to DHTML / jQuery

DHTML and jQuery coding from a graphic designer's Photoshop design. Fully functional with email confirmation and form data saved to SQL database.

Usability Test Report

Engineering web app task-oriented usability test and findings report. Participants assured that the design was being tested, not their technical abilities. I rated their task completion difficulty using a 1 - 5 Likert scale (high to low difficulty). Iterative design-verify process used for subsequent production releases.

Customer satisfaction survey

Participant's self-reported Likert scales from 5 to 1 (highest to lowest) regarding new product feature importances to help guide UX design priorities and find new concepts.

 
Just a sample of my UCD work. To see more or discuss future employment
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© 2025 Leslie  S. King

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